Creating a growing community of experience providers and customers
The purpose of South Coast Experiences is to gather up a diverse range of experiences, ones that are truly unique and special. We know that there are so many providers out there, but it is so hard to find them from a google search because they are washed out by bigger sites. This website seeks to solve that problem in the South Coast area by creating an affordable platform for providers with a great potential for organic traffic.
With each new provider, comes new web content. SCE will be able to get to know their business inside out and write a professional listing that really makes them stand out. Within these listings, or any other content, there is an opportunity to really butter up the SEO – place names, experience types, key words – which, when all combined into a single website, will ensure a healthy volume of traffic. (Meaning that once obscure experience providers can now be on a site where they are guaranteed exposure.)
Providing the providers with essential services
The organic marketing of this website is only the first step in creating something truly beneficial.
South Coast Experiences wants to create great relationships with experience providers – we want to get to know them better than anyone else, so that when they have a problem that needs solving, they choose to come to us.
Our growing knowledge of the experience industry will be leveraged into consultancy. We will be able to develop providers’ experiences and help them expand existing ideas or branch out into brand new areas.
Our special relationship with individual providers will be shared with multiple providers, as we seek to develop new experiences and help providers maximise their outreach. Think about getting two massage therapists to host a joint experience day, or about getting a local singer to deliver a concert in a woodland campsite.
As this website is, at its heart, all about good copy that nails SEO, we will also seek to provide written services to our providers – so that we all have perfect copy. (I myself am an author and a (soon-to-be certified) copy editor, so this is an avenue that I am really excited about.)
Developing our own experiences
Now this will see South Coast Experiences hosting and organising high-ticket experiences, as we will leverage our relationships with providers in order to create some fantastic events that will have a strong focus on the community.
To one day see a group of people together, socialising and having fun, will be strong proof that South Coast Experiences achieved what it set out to do.